An Anytime Fitness Personal Trainer/Fitness Coach (FC) focuses primarily on helping all members “get to a healthier place.” An FC must possess the knowledge, skills, and abilities to create and conduct safe and effective exercises for a wide variety of participants. A superior FC at Anytime Fitness must have a passion to help people become the best versions of themselves by helping people make incremental lifestyle changes to obtain sustainable and long-term results. In addition, they must be comfortable and confident with fitness program design, program instruction, and influencing behavior change. The FC does this by servicing Fitness Consultations, Traditional (1-on-1) Training, and Semi-Private. Training, Group Training, Virtual Training, and additional programming opportunities as deemed appropriate by the individual club. Beyond the traditional roles described, the FC provides guidance, education, and encouragement and most importantly, develops relationships with all members to improve retention. Anytime Fitness expects FCs to possess above-average customer service skills and be on a mission to provide a “surprisingly personable experience” with everyone they meet. Trainers are responsible for the general upkeep of the club (equipment and floor cleanliness), sales and marketing for programming, and proactive outreach to inactive members to assist in retention efforts.