Published 2020-10-01

Ten Books Every CrossFit Box and gym owner need to read

Ten books every gym owner needs to read.

To be an effective leader and business owner, we must continuously expand our knowledge and ability. One of the best ways to do so is by learning from the experience of other, gear leaders.

We’ve gathered a collection of fantastic books that are available on both Audible and physical books to help take your leadership skills and your business to higher levels.

Call Sign Chaos

#1 NEW YORK TIMES BESTSELLER • A clear-eyed account of learning how to lead in a chaotic world, by General Jim Mattis—the former Secretary of Defense and one of the most formidable strategic thinkers of our time—and Bing West, a former assistant secretary of defense and combat Marine.


The Ride Of A Lifetime, Lessons Learned From 15 Years As CEO Of Disney

A grand vision defined: The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.


Founder, Farmer Tinker, Thief

In Founder, Farmer, Tinker, Thief, business mentor Chris Cooper shows you the clear path forward by breaking your entrepreneurial journey into four distinct phases. He lays out the top priorities for each phase and shows you, step by step, what to do – and what to avoid – whether you’ve been in business twenty years or are just getting started.


The Dichotomy of Leadership

Now, in THE DICHOTOMY OF LEADERSHIP, Jocko and Leif dive even deeper into the unchartered and complex waters of a concept first introduced in Extreme Ownership: finding the balance between the opposing forces that pull every leader in different directions. Here, Willink and Babin get granular into the nuances that every successful leader must navigate.


Can’t Hurt Me

In Can’t Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.


Trump: The Art Of The Deal

President Donald J. Trump lays out his professional and personal worldview in this classic work-a firsthand account of the rise of America’s foremost deal-maker.

“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump

(Nothing about this book is political, it provides an insight into some of the greatest commercial deals ever made)


Building A Storybrand

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.


Never Split The Difference

Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’ head, revealing the skills that helped him and his colleagues succeed where it mattered most: in saving lives. In this practical guide, he shares the nine effective principles – counterintuitive tactics and strategies – you, too, can use to become more persuasive in both your professional and personal lives.

Life is a series of negotiations you should be prepared for buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.


The Success Principles

In The Success Principles, the cocreator of the phenomenal bestselling Chicken Soup for the Soul series, helps you get from where you are to where you want to be, teaching you how to increase your confidence, tackle daily challenges, live with passion and purpose, and realize all your ambitions. Filled with memorable and inspiring stories of CEO’s, world-class athletes, celebrities, and everyday people, it spells out the 64 timeless principles used by successful men and women throughout history—proven principles and strategies that can be adapted for your own life, whether you want to be the best salesperson in your company, become a leading architect, score top grades in school, lose weight, buy your dream home, make millions, or just get back in the job market.


Extreme Ownership

Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three’s Task Unit Bruiser, their mission was one many thought impossible: help US forces secure Ramadi, a violent, insurgent-held city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership – at every level – is the most important factor in whether a team succeeds or fails.

Skip the line and connect directly with hiring managers and companies looking for you.

Andrej Ilisin

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