A lot of small shops don’t sell a lot of black coffee; their sales come from other products. The customers who do buy black coffee usually are men between 25 and 45. A typical small shop will sell about $50 of black coffee a day. Here is how you use this information to gain members and the market. I know this information because I used to own a Coffee shop inside one of my gyms. I’ve used this exact marketing strategy to grow my facility and have been on the other side and used this with other business owners to market their businesses.
Offer the shop to buy the first $50 worth of black coffee on whatever day you pick. I would pick a Monday. They will get the opportunity to market that on that day, coffee is free and provided by you! That will drive the sales and get them more shares and likes on Facebook. With each cup of coffee, they put your business card into the sleeve so each person that you purchased coffee for will know it came from your gym, and they will have your business card in their hands.
So for about $50, you will increase your marketing reach by using the coffee shops marketing. You will get more likes on Facebook; you will create greater brand awareness, and people who don’t even know you (yet) will have an appreciation for you because you purchased their morning coffee for them.
Now keep in mind, you can ask to do more than just a day, you can do as many days as you like, or a week, or whatever. Remember, the people who own these shops are just like you, small business owners looking to create more clients. If they can market, they have free coffee; they will almost every time jump all over it.
You also can ask to sponsor the coffee sleeves they use. A box of 1,000 coffee sleeves can run about $150. You can propose that you purchase the sleeves for them, print on them, and include your logo as well. Most coffee shops use a typical ink stamp to get their logo on the sleeve; you can make those at Office Max and provide them for them.
It’s very cheap and effective marketing that will get you in front of a new group of people you may not already reach.
Skip the line and connect directly with hiring managers and companies looking for you.
Here is the problem with the traditional boards. They want to market to everyone and everything. That is good for them; there is money in that. Why that is bad for you though, is the same unemployed college kids who just clicked apply to KFC, JC Pennys, Crackerbarrel, and whatever else is also applying to you, which not only costs you money but wastes your time. Let’s compare some critical differences between BarbellJobs.com and the other guys.
Monster Job Posting Cost – Monster offers 30 and 60-day job posting options. Pricing for a single job posting on Monster for 30 days starts at $375, 60 days for $395. So, $395 for 60 days on Monster vs. $85 for 90 days on BarbellJobs.com. They don’t market your job to your industry; they only take your money and post your job. You have to hope the right person finds it instead of them seeing them for you.
Career Builder Job Posting Costs – Single job posting pricing begins at $419 for 30 days only. Holy crap, you would need to hit the Nose Torque ammonia to get the adrenaline built up to pay that.
Simply Hired Job Posting Cost – SimplyHired costs $99 to sponsor one job for 30 days. It still breaks down to over 3x as much as BarbellJobs.com, and they don’t market to your industry.
LinkedIn Job Posting Cost – LinkedIn sells a 30-day job posting for $495.00. This is an excellent solution for those who like to burn their money without seeing results.
BabrellJobs.com isn’t just a Staffing and Recruiting Agency that caters to your company; we are a part of your industry, that same industry we are trying to better by providing a solution for. How many of you have been in the affiliate owners forums or gym owners forums and Facebook and have seen posts from gyms owners trying to find somebody to fill a coaching spot in their club? Or have you seen big-name gyms posting an open job on Instagram hoping to find the right coach? We all have, and that is why we are here. There isn’t a need to waste time looking for coaches to hire, they are already here, registered on BarbellJobs and actively looking to work for you.
Perhaps your facility needs a more targeted approach to find a particular skill set and knowledge base in a coach. If that is you, you should consider Talent Acquisition Recruiting for your staffing needs.
If you are ready to increase your coaching staff, click below.
This pay is averaged, not what a new inexperienced coach should expect to make when starting this career. Payment is also based solely on class coached, not additional responsibilities such as admin duties or personal training.
We are also breaking down our perceived value of continuing education based on research as well to help gym owners make educated decisions on how to compensate for coaches with additional knowledge. If you are a gym owner looking to post a job on BarbellJobs and would like a closer look at your state or metro area, feel free to contact email@example.com, and we will be happy to help.
Midwest $24.28 per class coached.
Northeast $19.75 per class coached.
Southeast $18 per class coached
West $16.69 per class coached
Southwest 16.75 per class coached
Concerning continuing education, we propose that the monetary compensation for these additional skills on top of base pay (approved by the gym owner of what they hold as important) should be averaged out per hour in a way so that if the average coach leads classes 15 hours per week, coaching 780 hours per year, they should be able to recoup the cost of the class in 6 months.
While reading, remember this is suggested, it may vary significantly from the gym to gym and based on what the owner feels is of importance to them and their facility.
We have broken down the cost of CrossFit ® classes, OPEX, USAW, and American Strength Club, instead of listing the classes individually, we are listing them grouped and based on the cost of the course.
Powerlifting L2 $200 course ÷ 780 hours per year = $0.26 x 2= $0.52 per class coached
Anatomy $120 course ÷ 780 hours per year = $0.15 x 2= $0.30 per class coached
Adaptive, Advanced Gymnastics, Aerobic Capacity, Flexibility, Jump Rope, Kettlebell, Running $349 course ÷ 780 hours per year = $0.45 x 2 = $0.90 per class coached
Rowing, Strongman $395 course ÷ 780 hours per year = $0.51 x 2 = $0.90 per class coached
Conjugate, Educators, Masters, Weightlifting, Weightlifting L2 $595 course ÷ 780 hours per year = $0.76 x 2 = $1.52 per class coached
CrossFit ® Level 2 $1,000 course ÷ 780 hours per year = $1.28 x 2 = $2.56 per class coached
Airbike $50 course ÷ 780 hours per year = $0.06 x 2 = $0.12 per class coached
Program Design $95 course ÷ 780 hours per year = $0.12 x 2 = $0.24 per class coached
Mixed Model $995 course ÷ 780 hours per year = $1.28 x 2 = $2.56 per class coached
CCP $4,500 course ÷ 780 hours per year = $5.77 x 2 = $11.54 per class coached
Level 1 $500 course ÷ 780 hours per year = $0.64 x 2 = $1.28 per class coached
Level 2 $500 course ÷ 780 hours per year = $0.64 x 2 = $1.28 per class coached
Further, we are giving an example of how to value the experience that can only be obtained in a specific setting that has great value to a gym owner and the knowledge of the coach. These may be different than how a gym owner feels based on their community and goals but will give a solid starting point when considering the monetary value of the experience.
Regionals Athlete $5 per class coached. Having an athlete that has competed in the Regionals gives them an insight into the more competitive nature of the sport. They have experience in competing on a bigger stage, the stress that comes with it, preparing, peaking, the backroom coaching and can be a vital asset to your team if you have a community of competitive athletes.
Games Athlete $10 per class coached Like above, the Games athletes have made it to the biggest stage in the sport and have experience and knowledge that can not be learned in a seminar or classroom.
Former gym owner $8 per class coached We have listed this one because, as a former gym owner, the coach has experience in situations that the current gym owner may not have, including in dealing with interpersonal relationships, business situations, and more.
National Competitor $4 per class coached
USAW Club Owner $4 per class coached
International Competitor $8 per class coached
Olympic Competitor $10 per class coached
As mentioned, this is an outline based on data submitted to BarbellJobs, the posts made by gym owners in searching for coaches as well as outside research.
If you have a very specific skillset you are looking for in a coach, consider using a very targeted hiring process in Talent Acquisition Recruiting.