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Frankie Loccisano

Frankie Loccisano

27 years old, began training at the age of 17, began coaching at the age of 19, and moved into the CrossFit world at the age of 21. I've coached in many different gyms across the country, most recently in Des Moines, Iowa. I'm a level 1 trainer, with aspirations for a level 3 when the time is appropriate. I'm a coach first, athlete second. My training goals take a backseat to my coaching. The everyday athlete is where my priorities lay, as opposed to higher-level athletes. I would prefer to help someone learn how to do their first squat, rather than help someone squat 500 lbs. I host the Life Better Podcast, and enjoy writing for that in my free time. Any questions? Just ask!

  • locationUSA, Iowa, Des Moines
  • jobRelocation for the right position
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Work experience

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Coach

Strive Health and Fitness

2019 Jun. 07 - 2020 Aug. 30

CrossFit gym. I led group classes, up to 25 per week. Also maintained the facility after each shift.

Coach

Get BUILT Chattanooga

2020 Aug. 31 - 2021 Aug. 29

CrossFit. Coached group classes. Up to 30 per week.

Coach

CrossFit Valley Junction

2021 Oct. 04 - 1970 Jan. 01

Coaching group classes. Right around 7 per week-ish.

Owner/Head Coach

Life Better LLC (Formerly Locco Fitness)

2016 Jan. 01 - 1970 Jan. 01

Holistic lifestyle coach, teaching people how to maximize the other 23 hours of their day in order to live as healthy, happy, and fulfilling of a life as possible.

Coach

FIT|KSW

2014 Feb. 08 - 2016 Jan. 01

First group coaching experience. Led group classes in a bootcamp style setting.

Short biography

27 years old, began training at the age of 17, began coaching at the age of 19, and moved into the CrossFit world at the age of 21. I've coached in many different gyms across the country, most recently in Des Moines, Iowa. I'm a level 1 trainer, with aspirations for a level 3 when the time is appropriate. I'm a coach first, athlete second. My training goals take a backseat to my coaching. The everyday athlete is where my priorities lay, as opposed to higher-level athletes. I would prefer to help someone learn how to do their first squat, rather than helping someone squat 500 lbs. I host the Life Better Podcast, and enjoy writing for that in my free time. Any questions? Just ask!

Summary

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What are you most passionate about in your work? What motivates you?

I'm most passionate about helping the "everyday" athlete fine-tune their movements.

What motivates me? I think that coaches have a MAJOR responsibility. And that responsibility is to change the direction of the lives of our clients through their health.

Without health, your quality of life is abysmal. We, coaches, hold the key to unlocking a life of happiness and fulfillment for our clients. It's up to us to translate that information to them.

Are you willing to relocate?

Yep.

Which coaching skills do you possess that set you apart from other coaches?

There are 3 major things that separate me from other coaches.

1. People LOVE me.

People'ing/charisma is my biggest strength. I’m well spoken, a good writer, and a great communicator. Applying the tools from How to Win Friends and Influence People, I've grown to master the application of the ideas in that book.

Honestly, this is my biggest separator from other coaches. I've been described as "game show host-y" by clients. I like my classes to learn something, to laugh, and to have a good time.

We, in the CrossFit space, use the phrase "Educate, entertain, and inspire."

I like to think that I check those boxes.

2. I am not a great athlete.

Why does this separate me from other coaches? Great question, future employer.

I’ve never been the gifted athlete. I’ve never turned heads in a gym. I’ve had to work REALLY hard to be as mediocre at training as I am. (For reference, I can do muscle ups, clean 200 lbs, handstand walk, etc., but let’s just say that I’m not going to the CrossFit Games anytime soon.)

With that being said, I understand the struggles that an every day person goes through in the gym.

I understand why an athlete doesn’t understand a cue. As a self taught olympic lifter, I had to overcome a LOT of obstacles before understanding how to correctly do the lifts. When an athlete gets told to “hit triple extension,” I know EXACTLY what they don’t understand. Because that was me.

A gift of mine is that I can listen to a coach explain something— Then, without even watching their athlete move, I can tell you EXACTLY where the athlete is going to mess up, based on how the movement was taught.

I’m a natural born teacher. This is what I do. I was in school to teach before I got into coaching, and I left because it didn’t light my fire like coaching does.

With all of that being said, me being a mediocre athlete has done nothing but served my abilities as a coach and teacher.

3. My holistic background/approach.

I’ve been trained, and I actively coach people, in holistic lifestyle optimization.

What I mean by this is that I have extensive knowledge (and I’ve put together a 12 week course) on how to reach your maximum potential as a human, inside, and outside of the gym, through holistic living.

Athletes come to the gym for an hour, and do great, then they leave the gym, and the other 23 hours of the day they treat their bodies like a carnival.

I know how to fix that problem, and that’s what I teach.

Where do you see yourself in your career in 5 years?

I'd like to be able to pay my bills through CrossFit. And I understand that CrossFit is more than coaching group classes. It's one on one's, cleaning the gym, reaching out to leads, etc..

The ultimate goal is for me to own my own gym, and provide careers for other coaches.

Tell us about a coach you've worked with who has mentored you or a coach you've learned from online.

Brian Costello, L3 trainer and owner of O23.

I apprenticed under him as I launched my holistic lifestyle course.

What are your values as a coach that differentiate you from others?

I don't know if these differentiate me, but I'll give you my core values as a person.

Humble, Hungry, Charismatic.

Humble
It is not about who is right. It is about what is right. Be willing to change, mold, and grow as new information is presented to you. You are not wed to anything. What may ring true today may not ring true tomorrow, and that is okay. You should never be the same person today that you were yesterday. You are not expected to be. That is what growth is.

Hungry
Be growth minded. Be relentless in your pursuit for a better tomorrow. Take extreme ownership and personal responsibility of your situation, errors, and life. Do not give others power over you by blaming other people for your shortcomings. Your life is in your hands. Do not complain. Set yourself up for the life that you deserve, because nobody else is going to do it for you.

Charismatic
Every interaction is an opportunity for a new friendship. Treat it as such. Use names as frequently as a conversation naturally allows. Do not force their name into the conversation but be sure to use it one to two times per interaction. Speak with integrity. Avoid negative talk in conversation. Do not gossip. If speaking about someone that is not currently present, be kind.

Which certification or seminar has had the biggest impact on your coaching skills?

I feel like this is the obvious answer, so I'm hesitant to give it, but the L1 is the best course I've ever taken. Outside of that, the O23 apprenticeship that I had was also a game changer for my approach to health.

What Specialty Programs can you create for your new facility?

I have a 12 week course on how to optimize your entire life.
I'm also extensively trained in powerlifting and marathon running.

Are you a military veteran?

No.

Want to hire Frankie Loccisano?

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